Heidelberg Materials Egypt Launches “EvoBuild” – Its New Brand for Low-Carbon Cement Products
Heidelberg Materials Egypt has officially launched its new brand “EvoBuild”, marking a strategic milestone in the company’s journey toward a more sustainable and performance-driven future in the construction sector.
EvoBuild represents more than just a new name — it is a bold statement of commitment to carbon reduction, circular economy practices, and innovation in cement manufacturing. With cement solutions offering minimum 30% lower CO₂ emissions compared to conventional Portland cement, EvoBuild empowers developers and contractors to reduce environmental impact without compromising on strength or quality.
Commenting on the launch, Mohamed Hegazy, Managing Director of Heidelberg Materials Egypt, Said “EvoBuild reflects our vision for a more sustainable construction industry. It’s a meaningful step that brings together innovation, responsibility, and long-term value, helping our partners build more sustainably and efficiently.
Our evoBuild products provide our customers with the high quality and reliability they have come to expect from Heidelberg Materials Egypt, with a special focus on sustainability through significant CO₂ reduction and a valuable contribution to circularity. Hegazy added
Why EvoBuild?
- A unified identity builds trust and market clarity: One strong brand simplifies how we communicate the value of our low-carbon solutions.
- Combining Oasis and CEM III under one family: Highlights technical excellence and environmental impact.
- Stronger sales positioning and value-based pricing: A clear brand identity supports commercial impact.
- Alignment with global strategy: EvoBuild connects local efforts with Heidelberg Materials’ global sustainability mission.
- Clear differentiation in a crowded market: A distinctive identity enhances visibility and competitive edge.
- Ready for future growth: EvoBuild positions the company to expand in green infrastructure and sustainable housing projects.
This launch is part of Heidelberg Materials Egypt’s broader commitment to environmental leadership, supporting Egypt’s Vision 2030 and global climate goals through low-carbon innovation and responsible industry practices.
